With the exception of a few verticals, marketers can use the Product Editor to showcase a client’s products to potential customers. Perhaps it’s part of Google’s strategy to keep the shopper and content on its own platform. This feature would work well for local jewelry, clothing, gift, accessory, and hobby shops. This feature shows up in the products tab when viewing your GMB profile on mobile devices.Ĭonsumers are quickly drawn to its images and product description. They can be offered directly within the Google My Business knowledge panel with the product collections tab. Google My Business Product Collections give businesses the ability to showcase, sell and advertise products. What are Product Collections in Google My Business? Always test and adapt since there is no one-size-fits-all strategy that applies across all business types. These products and services entities help your business directly ‘feed’ Google accurate details that you control about your organization as a named entity.ĭeciding whether using GMB Products or GMB Services requires a level of skill and experience within the platform. The copy used within these GMB Products and GMB Services may display in your Google My Business listing as well as in Google’s Local Finder.īy adding GMB Products and GMB Services, you make it easier for potential customers to quickly gain additional information when seeking your product or service over a competitor’s – even when they don’t search by brand. GMB Products permit businesses to take this opportunity to highlight their products and services to potential customers. First, let’s establish a definition to help make the value of this article clearer. Regardless, the value of GMB merits your focus in your business marketing plan when it comes to digital marketing and online success. Google My Business (GMB) very well might be more effective at gaining leads than your website. With these new opportunities to sell products on Google, some new retailers are asking, “Is Google My Business more important than a website?” Definitely, the big “G” is commanding more e-Commerce directly on its own platform, but the answer depends in part on which vertical your business is in. They may then display within your Google My Business Knowledge Panel. The Google My Business Products feature intends to help small to medium businesses gain additional product visibility in immediate Google SERPs. This can support sales you gain on your website’s product pages. Individual retail items added using the Product Editor show up in business profiles as Google My Business Products. How to Add Google My Business Products The Google My Business Product Editor permits retailers to boost product visibility and thereby drive consumer engagement.Ĭonsumers will view a display in search results that are curated for a merchant’s known products on the Business Profile Products tab on mobile, and the Product Overview module on desktops.
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